Is YouTube Right For Your Audience?

Is YouTube Right For Your Audience?

For many brands YouTube is a key component of their content marketing strategy.   Like all social media channels, the key is to understand how your target market can fit into this  medium. Does YouTube makes sense for your brand? Video can be an excellent way to get...

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Video Marketing Do’s and Don’ts

Video Marketing Do’s and Don’ts

Did you know that, according to recent studies, video content will make up 80% of all internet traffic from consumers by 2020? It’s just one of numerous data points that indicates the increasing relevance of video content for businesses, whether big or small, that are...

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5 Surprising Video Production Trends

5 Surprising Video Production Trends

Online video content is now more crucial to marketing campaigns than ever before. A recent survey by Hubspot noted that according to 52% of marketers, out of the different formats and ways in which to market a brand, video content delivers the best ROI. More...

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