For many brands YouTube is a key component of their content marketing strategy.   Like all social media channels, the key is to understand how your target market can fit into this  medium.

Does YouTube makes sense for your brand? Video can be an excellent way to get your message out and engage with your fans.

The first step is to conduct some market research in order to know if it’s right for your audience.  You must know  who is watching, when they are watching  and with what devices.  Explore other important user data such as age, income,  gender and  video consumption habits.   It’s also imperative to understand how long your video should be – keeping in mind that some video categories should be no longer than 2 minutes while others can effectively be much longer .


YouTube Video Demographics